CBD and Professional Sports and Entertainment – A Mutually Beneficial Relationship
By Steven Hoffman
Professional athletes and entertainers at the highest level are some of the biggest fans of CBD. Many have become users of CBD products and outspoken advocates, touting the hemp extract’s reported benefits related to recovery, the stresses of travel, and other unique physical and mental demands of performing at the top of their game.
And while CBD may be beneficial for many in pro sports and entertainment, in turn, it seems athletes and performers are good for the business of CBD. In fact, a growing number of these individuals have taken take more than a passing interest in CBD; they’ve actually gotten involved in the business of CBD and hemp-derived cannabinoids, either as an investor, founder or spokesperson.
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In September 2020, U.S. Reps. Kurt Schrader (D-OR) and Morgan Griffith (R-VA) introduced the Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act – a bill which would provide a clear legal pathway for the sale of hemp extracts like CBD, while ensuring that products must comply with the rigorous regulatory framework existing for dietary supplements. The bill garnered broad bi-partisan support. On Feb. 7, 2021, Reps. Schrader and Griffith and 17 of their colleagues reintroduced the bill as H.R. 841. Support passage of the bill here.
On July 20, 2020, the U.S. House of Representatives approved an amendment to the National Defense Authorization Act (NDAA) to allow service members to use products containing hemp, including CBD. Unfortunately, the amendment was not included in the Senate’s version of the NDAA, which passed on July 23, and was not included in the final bill. However, as a new Congress meets this year, they are hoping for another hearing. Learn more.
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