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A Conversation with Anavii Market’s Co-Founder Annie Rouse


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A Conversation with Anavii Market’s Co-Founder Annie Rouse

By Heather Collins

Anavii Market Co-founder and hemp advocate Annie Rouse wasn’t looking to start a company after being diagnosed with Lyme Disease. Instead, she searched for answers and the best ways to alleviate symptoms related to her diagnosis through hemp-derived CBD products.

“I was trying one CBD product after the next. Some products worked while others didn’t. It was troublesome, as I wanted an efficient way to find and buy CBD and hemp products that worked. That’s when I realized there was an opportunity to create an online marketplace for customers,” said Annie Rouse. 

Rouse created Anavii, the leading e-commerce market and resource for all things hemp and CBD with business partner Jason Amatucci. Together, they came up with ‘Anavii,’ which was inspired by the Sanskrit word that means ‘kind to people.’ The unique name fits the Co-founder’s mission to create a sustainably focused company that empowers people to live in a better and kinder world through hemp and CBD. 

According to the Anavii website, hemp stole Annie’s heart in 2009 when she chose hemp as a research topic for an environmental economics class. Later on, as a Fulbright Scholar, Annie’s research in hemp introduced her to like-minded government officials, researchers, and industry stakeholders committed to implementing regulations, educating the community and sustainably growing the industry.     

High Standards in CBD
Efficiency might have been the motivating factor for Rouse, but she realized the market was saturated with ineffective CBD products. Today, Anavii Market requires all CBD products to complete a third-party verification process that tests for product purity and effectiveness.

“When we first started, there were too many CBD products on the market, and it was causing confusion and overlap. At Anavii Market, we’ve experienced the benefits of the hemp plant first-hand. And now it’s our duty to empower all Americans to inform their natural well-being. Ultimately, we do the homework for customers who are looking to purchase high-quality, functional CBD and hemp products,” said Rouse. 

Anavii currently sells more than 50 products designed for men and women, and it      functionality distinguishes each product. The website also serves as a resource for people looking to learn more about CBD and hemp through its articles and blogs.

New this Spring, Anavii is proud to launch its own line of CBD products, plus a hemp-based protein. “We’re taking the next step and launching our own brand of products. Through this experience, we’ve learned how the supply chain impacts product quality so we set out to find the most effective and wholesome products,” said Rouse. 

For more information on Anavii’s new line of products, visit

As Anavii Market continues to serve as an industry leader, Rouse believes there is still more work that needs to be done.

“We need to do a better job of educating people about hemp. We need to bring hemp into the forefront and start a conversation more about its uses beyond CBD from textiles and building supplies – that’s how we’re going to advance this industry.” 

About Annie Rouse
Annie Rouse is a dedicated hemp entrepreneur, educator and activist who has spent the last 10 years building a sustainable supply chain for hemp products through her manufacturing and formulations entity, OP Innovates, her branded products Overcome (formerly Nature’s Hemp Oil) and Hemp Mellow and her e-commerce retail store, Anavii Market. She also advises for the hemp farming group Greenman Gardens. In her free time, Annie is the writer and producer of her podcast series, Anslinger: The untold cannabis conspiracy – an interview-narration style podcast highlighting Big Pharma’s role in cannabis prohibition analyzed from 10 years of archival research. She is also the founder and Board Member of Friends of Hemp, a non-profit advancing the value of hemp by engaging our communities. She serves on the Hemp Industries Association Board of Directors, US Hemp Roundtable and the US Hemp Authority. Annie earned a US Fulbright Scholarship to study the environmental impact on the Canadian hemp supply chain, received her BD is Economics and a Masters in International Environmental Policy and an MBA. To explore more on Annie, visit her blog, Think Hempy Thoughts

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Heather Collins is an Account Manager for Compass Natural Marketing and has been working in communications and marketing in the natural products industry for the past twenty years. Compass Natural serves in PR and programming for NoCo Hemp Expo and Southern Hemp Expo. Collins serves as a Contributing Writer of the weekly Let’s Talk Hemp Newsletter, published by We are for Better Alternatives. Contact

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