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A Much Needed Paradigm Shift Toward a Whole Plant Approach

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A Much Needed Paradigm Shift Toward a Whole Plant Approach

September 26, 2019

A Much Needed Paradigm Shift Toward a Whole Plant Approach

By Bob Hoban, President, and Founder, Hoban Law Group

You’d never make it in the NHL if you were a defender who always followed the puck. It’s not about where the puck is now, but all about anticipating where the puck is going. The same is true for people thinking about the hemp industry as the cannabinoid industry. It’s time to shift toward a supply chain perspective.

In no way do I mean to be the bearer of bad news, but the CBD market is saturated. How could there be an inundation of processing, brands, and supply, yet no one realizes it? Because right now, it’s not a traditional industry. It hasn’t been commoditized by mainstream players. Up until this point, the big companies that own mainstream global distribution, the Nestles and Krafts of the world, have only dabbled in the hemp industry. When they enter, they will structure it in such a way that buyers and sellers meet up and marry as they do in every other industry, with every other product.

I’d rather be the backbone for the industry from a supply chain perspective. And the supply chain starts with genetics. Right now, when people talk about hemp seed, they think in terms of grain, fiber or CBD varieties. I don’t see it that way — and neither does the Farm Bill. It’s a hemp crop.

News Briefs

NIH Awards $3 Million to Study Cannabinoids and Terpenes
by National Institutes of Health

Headline News

Senate Majority Leader Mitch McConnell Pushes FDA to Expedite CBD Rules
by U.S. Hemp Roundtable

Inaugural Jack Herer Golf Tournament, October 4, Celebrates Hemp Pioneer
by Jack Herer Foundation

Hemp CFO’s Quest: Educate Banks, Auditors on the Benefits of CBD
by the Wall Street Journal

Colorado “Hempies” Are Celebrating Harvest Time
by the Cannabist

Hemp Becoming a Hot Commodity Among Sustainable Clothing Brands
by REI Co-op

South Carolina Hemp Farmer Arrest Sparks Questions
by WSPA News

Alabama Delays Hemp Crop Applications, Citing Delay in USDA Rules
by Alabama Department of Agriculture & Industries

Hemp Sports Car Paves Way for Carbon-Negative Technology
by Lancaster Farming

American Hemp Documentary Now Streaming on Amazon Prime
by Film Threat

Federal Judge Rules Indiana’s Smokable Hemp Ban is Unconstitutional
by Hemp Industry Daily

Lawmakers Raise Questions About Hemp Crop Insurance
by Progressive Farmer

Colorado City, CO, Hemp Processor Seeks to Fill 250 Positions
by the Pueblo Chieftain

New Mexico Luthier Introduces All Hemp Travel “Adventure” Guitar
by Lancaster Farming

Florida’s 2020 Hemp Program Is on Fast Track
by WCTV News Tallahassee

How Hemp Crops Handle Wet Weather
by KTVL News10

For First Time in 50 Years, It’s Hemp Harvest Time in Rhode Island
by Providence Journal

Virginia Hemp Farmer Protects Crop, Family from Armed Thieves
by WTVR News Richmond

Amish Farmers Foresee Profits in Hemp
by the Philadelphia Inquirer

California Hemp and Cannabis Testing Lab Raises $22.6 Million
by MoneyWorks Magazine

Ventura County Could Become One of California’s Largest Hemp Growing Regions
by the Ventura County Star

International News

U.K. Farming Union Urges Growing Hemp for Building Materials
by Hemp Today

Upcoming Events

An Interview with Lorena Beltran – Cannabis in Mexico

Join Morris Beegle and Rick Trojan for a brand new episode of the Let’s Talk Hemp Podcast, Featuring Lorena Beltran. In this episode, Lorena Beltran joins us to talk about everything cannabis-related happening south of the border. You’ll hear how the legalization of cannabis in the USA has changed the lives of cannabis farmers in Mexico, how the USA and Mexico differ in their approaches to hemp regulation, and why Mexico will be one of the leading producers of industrial hemp.

About Let’s Talk Hemp

Let’s Talk Hemp is a publication of Colorado Hemp Company (a division of We Are For Better Alternatives) focused specifically on the subject of industrial hemp and cannabis. We present features and curate news from across the globe to share the benefits of cannabis on health, energy, manufacturing and planet (H.E.M.P.). Colorado Hemp Company also is the Producer of NoCo Hemp Expo and Southern Hemp Expo, the nation’s leading hemp conferences and expositions.

Publisher: Morris Beegle, Elizabeth Knight
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Web Developer: Debby West
Design: Allen Haeger
Circulation: Evan Tompros
Let’s Talk Hemp Podcast: Rick Trojan, Morris Beegle

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