A Much Needed Paradigm Shift Toward a Whole Plant Approach

September 26, 2019

A Much Needed Paradigm Shift Toward a Whole Plant Approach

By Bob Hoban, President, and Founder, Hoban Law Group

You’d never make it in the NHL if you were a defender who always followed the puck. It’s not about where the puck is now, but all about anticipating where the puck is going. The same is true for people thinking about the hemp industry as the cannabinoid industry. It’s time to shift toward a supply chain perspective.

In no way do I mean to be the bearer of bad news, but the CBD market is saturated. How could there be an inundation of processing, brands, and supply, yet no one realizes it? Because right now, it’s not a traditional industry. It hasn’t been commoditized by mainstream players. Up until this point, the big companies that own mainstream global distribution, the Nestles and Krafts of the world, have only dabbled in the hemp industry. When they enter, they will structure it in such a way that buyers and sellers meet up and marry as they do in every other industry, with every other product.

I’d rather be the backbone for the industry from a supply chain perspective. And the supply chain starts with genetics. Right now, when people talk about hemp seed, they think in terms of grain, fiber or CBD varieties. I don’t see it that way — and neither does the Farm Bill. It’s a hemp crop.

News Briefs

NIH Awards $3 Million to Study Cannabinoids and Terpenes
by National Institutes of Health

Headline News

Senate Majority Leader Mitch McConnell Pushes FDA to Expedite CBD Rules
by U.S. Hemp Roundtable

International News

U.K. Farming Union Urges Growing Hemp for Building Materials
by Hemp Today

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An Interview with Lorena Beltran – Cannabis in Mexico

Join Morris Beegle and Rick Trojan for a brand new episode of the Let’s Talk Hemp Podcast, Featuring Lorena Beltran. In this episode, Lorena Beltran joins us to talk about everything cannabis-related happening south of the border. You’ll hear how the legalization of cannabis in the USA has changed the lives of cannabis farmers in Mexico, how the USA and Mexico differ in their approaches to hemp regulation, and why Mexico will be one of the leading producers of industrial hemp.

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